Resume

Directed strategy and execution for Silverado EV creative across broadcast, digital, OLA, social and influencer channels, aligning with KPIs and budget to drive performance; contributed to Silverado ICE campaigns, resulting in 420K+ sales in 2024 (32% of Chevrolet sales) and one of the top-performing truck ads; collaborated with marketing, creative teams, and agencies to deliver high-quality content and messaging on-time, optimizing media strategies based on consumer insights; managed Silverado budgets, ensuring alignment with revenue goals and maximizing ROI across campaigns; led Chevy Live (MyWay) educational video events, working with key partners to engage and educate consumers; drove launches of the 2022 Silverado and 2024 Silverado HD, and developed ZR2 and Trail Boss sub-brand stories, aligning with brand messaging and consumer demand; analyzed campaign performance, providing actionable insights and optimizing media placements for improved traffic and customer acquisition; managed content calendars in collaboration with cross-functional teams to ensure seamless consumer experiences across paid channels